Entity SEO Basics For Law Firms
What is Entity SEO? Entity SEO is a specialized form of search engine optimization which focuses on optimizing websites and content related to topics and keywords. Entity SEO allows for a greater understanding of user intent, the creation of relevant content, and an increase in website positions on search engine results pages. Ignoring entities is […]
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Make Sure Your Law Firm Can E.E.A.T!
December 15, 2022 Google unveiled a new acronym, E-E-A-T, as part of an extensive update to its quality rater guidelines. Google's Quality Rater Guidelines provide criteria to evaluate the quality of search results. Google recently overhauled this document, adding 11 new pages and changing the structure significantly. The most important change is the introduction of […]
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Website Hosting - “It’s Me. Hi. I’m The Problem”
Website Hosting - "It's Me. Hi. I'm The Problem" Good website hosting services are essential to your brand offering quality service to the public. And as a lawyer, your website functioning correctly is crucial to victims getting the justice they deserve. In addition, a reliable hosting service can improve website speed, have greater security, and […]
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"Hey, Siri: What is Voice Search SEO?"
Everything You Need to Know About Voice Search SEO Hold onto your white hats; 2023 will be an even bigger year for voice search SEO. We've been watching voice search SEO for the past few years. With the recent (and significant) Google Algorithm update from August 2022, understanding and implementing voice search SEO will be […]
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Why Every Lawyer Needs Law Firm SEO
Why Every Lawyer Needs Law Firm SEO Here's the thing- you didn't get into the practice of law so you could design websites, write blogs, list your firm on the hundreds of citation websites, or fix that 404 code. You became an attorney to protect the rights of American citizens and hold harmful companies, people, […]
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Social Media for Law Firms- A Beginners Guide
Social Media for Law Firms- A Beginners Guide A simple social media strategy is one of the most effective tools to increase your audience and share your message. Whether you are a small business or a large organization, you can benefit from social media. Every social media platform is making its site or app business-friendly. […]
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Law Firm PPC- Everything You Need To Know
Law Firm PPC- Everything You Need To Know It's no secret that your law firm’s website is vital in today's ultra-competitive market. From personal injury lawyers to employment law, every law office knows they need a website that ranks and converts. However, organic ranking is one part of a robust digital marketing strategy.  Having a […]
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What Does The Google Content Update August 2022 Mean?
Google's Content Update Will Change Organic Search Results Google announced a major content update with rollout starting on August 22 for all English language websites. This is expected to be one the the most significant Google content update in the past few years and the impact with most likely be huge. Some of the key […]
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5 Ways to Build a Successful Digital Ecosystem
When it comes to running a successful business, most people think of start-up costs, gaining new customers, and advertising. However, many companies have learned a hard lesson in a recession or pandemic, such as COVID-19. Even businesses with an easy and profitable start-up found that resilience is the key in the case of an unprecedented […]
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Improve Lead Quality
You can really improve the quality of your inbound leads if you make a few simple adjustments. Quality leads share many common characteristics, and with a little bit of fine-tuning you can reduce the amount of your marketing waste, and improve lead quality, by making sure that these essential characteristics are in place before you […]
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