FRACTIONAL CMO SERVICES

Sydekar will take inventory of your existing digital assets and strategies, and ensure your digital marketing strategy reflects and aligns with your sales and traditional marketing objectives.

Whether we’re managing your resources, managing a third-party on your behalf, or performing the work ourselves, Sydekar leverages years of experience to ensure high performance execution.

Identifying, monitoring, and managing the right KPIs ensure that your business meets its goals and that your marketing budget is well spent at all times.

Sydekar first performs a digital asset analysis to determine what you have, what’s working, and what’s not. This includes analyzing how users interact with your website – where they visit, for how long, and where they leave.

Sydekar works with your team to develop or enhance your digital strategy and plan. Sydekar can manage your internal resources, whether they are onsite or third-party team members.

Sydekar’s proven, senior staff can augment your team and execute on the details of the plan. Think of us as your team’s digital sidecar, by your side when you need us most.

It’s not just about the clicks. Whether we’re designing and building the campaign or simply strategizing with your team–our campaigns are focused on revenue generation.

Sydekar can deliver or help oversee the redesign of your website, using visitor actions and data to help drive architecture and functionality. Sydekar can help oversee the bidding process and set expectations for both client and third party developer, ensuring best practices are used and budget is spent wisely.

Be found every where people are looking for you. After a thorough analysis of where you’re showing up, and where you aren’t, Sydekar will perform citation building to make sure you’re always found.

Purpose-driven designed, mobile optimized landing pages that increase conversions for PPC, social and email campaigns.

Sidecar can recommend, implement, and manage click fraud solutions, so you can stop marketing waste and maximize your marketing investment.

Reviews are important. Cultivating the right reviews in the right places takes a game plan and strategy. And when things go wrong? We have a plan for that, too.

E-mail blasts and drip campaigns keep you top of mind with prospects and clients, and are a key to a sustainable referral network. Sydekar can oversee or execute on content, design, and distribution strategy.

Google plays a large role in digital, such that Google My Business (GMB) and Local Service Ads (LSA) can play an important role in your digital ecosystem for brand awareness, providing information, as well as paid lead generation.

Follow the key performance metrics that matter to iterate and optimize your search marketing campaigns.

A Fractional CMO brings C-suite level marketing expertise on a fractional, or part-time basis. This might be a strategist that helps with a marketing plan, a manager to help oversee your current team, or a specialist that rounds out your team’s skill set, bringing deep knowledge of a specific marketing specialty.