A simple social media strategy is one of the most effective tools to increase your audience and share your message. Whether you are a small business or a large organization, you can benefit from social media. Every social media platform is making its site or app business-friendly. That’s why more and more businesses are looking to increase their social media presence. Now is the best time to venture into digital marketing through social media for law firms.
Social media lets you easily and quickly get in touch with personal injury victims, worker injury victims, and more. Social media also helps law firms:
Here are some ways to increase your social media reach, including the latest updates to keep you updated with what is currently working.
Your social media profile represents your business on social media. Therefore, the first point of contact between you and your online customers will most likely be your social media profile. To succeed on social media, you need to understand the ins and outs of your social media profile. Then, you can tinker with every feature of your social media profile to ensure you have a memorable name, a recognizable picture/logo, a keyword-rich description, and a link to your business website. This applies to all social media channels.
Having an optimized profile has several advantages, such as:
A well-maintained social media profile with a good cover picture, profile picture, description, and contact details will help legitimize your law firm.
Tweets bearing images attract 18 percent more clicks than those without. On the other hand, tweets with GIFs attract 167% more clicks than those with just text. Simply put, social media posts with visuals attract more engagement. Find inspiration for adding visual content to your medial social profiles to enhance engagement and social medial reach.
You can build an online community by following authority figures in your industry. You want to follow people you trust on social media- not just people that might follow you back. Engaging with that leader, sharing their posts, and providing value to your audience will help grow your social media presence naturally.
To increase your social media presence, you need to learn social analytics. This is because it offers you an easy and quick way to understand your engagement on social media. In addition, this data will help you analyze the return on investment of your social media efforts. That way, you can tell what is working (and what’s not working).
With analytics, you can determine the success of your posts so you can quickly and easily repost the most exciting content and improve the quality of your future content.
Social analytics also act as proof of the ROI of your efforts. But, again, the evidence is in the data, and you can easily showcase your value to your employer or customers.
Also, identify trends in your social content with ease. Finally, understand what your followers and target audience want and act accordingly.
Content like blogs, short-form posts, short videos, and E-books can help your followers understand what you do and why. You shouldn't pass up this opportunity to "talk" to your followers. Posting blogs from your website also gives your website a boost in traffic. Giving as much value as possible on your social profiles will increase your social media reach and therefore increase leads.
We get it, not everyone out there is interested in the ins and outs of a personal injury lawyer. However, every citizen is interested in their rights. Everyone is especially interested in law when their rights have been infringed on. Here are a few great topics to post on social media as a personal injury law firm.
Everyone loves a winner! When you win a large settlement for your client, share that win with your following. Sharing what kind of lawsuit it was and how much your client was awarded will bring a lot of attention to your law firm. Everyone likes money, and everyone likes seeing wrongdoers being held accountable. As a lawyer, you already know this, but be sure to leave out names or private information.
This might seem silly, but Americans love a good dashcam clip of an accident. Post some footage you have, and ask your audience who is liable for the accident. Be sure to respond with the correct answer either at the end of the day or immediately the very next day.
Our laws are constantly being updated, reworded, amended, and challenged. It's essential to keep your followers updated on any law changes that might affect them. From new road laws to bills recently passed in Congress (like the Camp Lejeune Water Settlement Bill), keeping everyone updated will build trust.
What exactly is a premises liability case about? What does premises liability even mean? Defining often-used terms will help your audience understand your posts and their rights even more.
So many people want to tip their toes into possibly filing a lawsuit, but it can be intimidating. There's something so simple about being able to tip those toes in the water in a safe, none committal way, like a LIVE Q&A. By simply making yourself available with no agenda, you can answer questions or discuss a recent win.
One tip if you do go LIVE with a Q&A: the narrative will be in the control of people asking questions. Avoid awkward silences by having a staff member ask common questions through the comment feed if things are quiet. Once the LIVE is done, your video will save and be published and available to re-watch for those that missed it.
With over 20 years of experience as a digital marketing firm for lawyers, we pride ourselves in being your co-pilot. That's why it's in our name. We understand that we're not the big deal- you and your clients are. We want justice for your clients just as much as you do, and we work hard to put these clients in your hands, not your competitors. Give us a call if you need help with your social profiles and digital marketing. We can't wait to work with you.
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