Agile marketing involves new core principles incorporating iteration practices that focus on beneficial outcomes for our clients, and are a radical alternative to common command-and-control-style management. Agile marketing skills are increasingly an urgent necessity for businesses in a digital economy, still most companies have a deeply embedded command organization architecture and culture. We apply agile marketing principles with data-driven analytics to continuously uncover promising opportunities in real time, deploy our tests quickly, evaluate the results, all while rapidly iterating. As agile marketing tactics are applied to campaigns at scale, the gains that become possible at for firms can be dramatic, particularly the ability to deliver instant, friction-less, and personalized targeted campaigns.