Our Story

Sydekar's Agile, Forward Thinking Approach Keeps The Client Out Front

Who we are…

Collectively, the Sydekar team brings over 40 years of experience and a proven track record in digital marketing, legal and financial services, technology, and startups.

What we do…

We drive quality leads through highly engaging digital marketing campaigns and elegant, out of the box website development and enhancements.

How we do it…

We apply proven, data driven technologies and techniques to best understand and engage consumers at critical decision making points in the sales cycle.

Our philosophy…

We founded Sydekar to provide cutting edge, agile digital marketing strategy to partners seeking exponential growth through high quality client acquisition.

Sydekar makes data driven decisions to stay on trend with changing consumer behavior and search engine algorithms.

Whether it is SEO, Local SEO, PPC, or Paid Social Advertising campaigns–the Sydekar team will apply knowledge developed over years of experience to deliver best practices, and  advanced reporting to ensure transparency and proven deliverables.

Our name…

Sydekar originated as a concept to deliver nearly instantaneous, out of the box digital marketing campaigns that could be used to augment a partner’s existing digital marketing efforts. It would allow firms to test new markets and new marketing strategies without changing the appearance of their current marketing strategy. We called them “sidecar” campaigns, and the name stuck…and then we decided to offer a more robust digital marketing strategy platform to meet partner demands.


Darren Fancher

Chief Executive Officer | Founder
Darren founded Sydekar to bring his honest, data-driven business approach to digital marketing. His diverse background as an attorney, entrepreneur, and finance professional give him a fresh perspective on problem solving and business strategy within the digital marketing industry. In that regard, he truly enjoys serving as a business advisor and confidant. Among his goals are the development of, and advocacy for technology to help clients automate and adopt best marketing practices, thereby broadening their reach and improving their customer’s experience.

Prior to Sydekar, Darren proved his startup and go-to-market strategy skills as co-founder and CEO of CASEpeer Legal Software, case management software for attorneys. Darren holds a JD from UC Hastings College of the Law, a BS from Northwestern University, and an MRED from University of Southern California. He serves as a Planning Commissioner for the City of San Juan Capistrano, he is an emeritus member of the USC Price Alumni Association Board of Directors, and he volunteers his services for St. Margaret’s Episcopal School. In his free time, Darren enjoys advising startup companies and hiking the trails in San Juan Capistrano with his family.

Scott Shockney

Chief Strategy Officer | Founder
Scott is a 20+ year digital marketing veteran and industry thought leader who founded Sydekar to deliver comprehensive brand strategies to growth driven businesses. He has worked with numerous internet startups, small businesses, and digital marketing agencies for premium products and solutions in multiple business verticals including affiliate marketing, automotive, financial services, legal, manufacturing, biotech, medical, and other professional service businesses. Applying his experience as an educator, his approach is to provide clarity to complex marketing solutions that drive a superior user experience and improved business results.

Before beginning Sydekar, Scott served as Director of Channel Development at Web.com, and as National Manager of Brand Strategists at FindLaw, A Thomson Reuters Company. As an adjunct professor, he taught Digital Strategy at Washington State University - Vancouver. He has worked with several volunteer animal rescue organizations as a pet foster and as a Board Member for Danville Concours d‘Elegance Parkinson’s Fundraiser. Scott holds a rank of 3rd Dan black belt in Taekwondo and 1st Dan Black Belt in Hapkido. Yoga, cycling and enjoying new coffee spots are his favorite free time activities.

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“If you don’t like change, you’re going to like irrelevance even less.” 
—General Eric Shinseki


San Juan Capistrano, CA 92675


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